Website Design Blog

Only promote your most profitable services

Don’t waste valuable web space or customer attention on low profit services

As small businesses we can spend a lot of time trying to cover all bases by promoting on our websites every single product or service we offer. We believe that we can catch more business if we throw out numerous nets.

The danger is we realise we cannot adequately promote every service we have, so we revert to using a generic approach, and try to promote our business rather than our key individual services. This does not work. You try to appeal to everyone and impress no one.

We need to start thinking, niche.

So if we cannot use our website to promote everything we do, and it’s a waste of time promoting what we do (“We are roofers”.. Big deal!), then we should only promote our best, most profitable services. A maximum of 3.

If you target a niche, you are capturing the attention of those that are interested in that niche, those that have a problem they want you to solve. If you target everyone you will fail to capture anyone's attention as you you will not appeal to individual needs.

Some examples of good and bad ways to promote your services:

Consider the 3 services or products that make you the most money, they don’t (and shouldn’t) need to be the ones you like, that is irrelevant. When you have identified the top three money generating services, promote those on your website and social media accounts, and dedicate the majority of your time developing those niche markets.